Places Leisure and myFitApp partner to launch new app

More about the success of our new app

To enhance our member experience, we needed a new app and decided to partner with myFitApp, the all-in-one member app solution.

We worked closely with myFitApp to customise our Places Leisure app according to our brand identity and unique requirements. The app is fully integrated with our existing Leisure Management Software (LMS), allowing our members to use the same login credentials associated with their membership.

“One of the main features that influenced our decision to move, was the intuitive myFitApp cockpit, which is easy to use and allows us to quickly make updates. In addition, the myFitApp cockpit provides a wealth of insightful data.” said Keiron Butcher, Information Technology Director at Places Leisure.

Members can now enjoy the convenience of booking their favourite classes within the app. Overall, this seamless integration pulls everything from our Leisure Management Software, transforming it into an effortless process.

Our new Places Leisure app introduces a range of powerful features that revolutionises our member experience, including centre information, in-app local messaging, push notifications, and enhanced marketing features.  

New features enable members to easily book classes, receive real-time notifications, and engage in virtual fitness sessions via the free Virtual Studio.

The app utilises push notifications to deliver important updates, announcements, and reminders directly to members’ mobile devices. Whether it’s notifying members about upcoming events, promotions, or facility closures, push notifications ensure that members stay informed and engaged with our offerings.

Through the app, we can effectively promote upcoming events, workshops, and special programmes to members. By showcasing these opportunities within the app’s interface, we hope that members are more likely to discover and participate in these activities, fostering a sense of community engagement and participation.

We were thrilled to see our new app claim the number one spot in the App Store's health and fitness charts in the first couple of weeks of launching and to receive over 60,000 downloads in the first five days post-launch. The new app also now has a 4-star rating in the App Store.

“Overall, the app serves as a powerful tool for enhancing communication and interaction with our members, providing a seamless and user-friendly platform for information sharing, event promotion, and community building.” Keiron added. “The integration of myFitApp has significantly enhanced the overall member experience at Places Leisure.”

Jonathan Cooke, Chief Commercial Officer at myFitApp commented: “Our partnership with Places Leisure is a fantastic example of how myFitApp is empowering fitness providers with cutting-edge technology to drive member engagement and retention. We are thrilled to be able to provide a branded member app that takes their customer experience to the next level. By seamlessly integrating with their existing Leisure Management System and offering smart features such as native in-app bookings, workouts on demand, and marketing messages, the Places Leisure app will make a positive impact on their members’ fitness journeys.”